1905 Reo

The REO Motor Car Company was a Lansing, Michigan based company that produced automobiles and trucks from 1905 to 1975. At one point the company also manufactured buses on its truck platforms.

REO was founded by Ransom E. Olds during August 1904. Olds had 52 percent of the stock and the titles of president and general manager. To ensure a reliable supply of parts, he organized a number of subsidiary firms like the National Coil Company, the Michigan Screw Company, and the Atlas Drop Forge Company.

Originally the company was to be called “R. E. Olds Motor Car Company,” but the owner of Olds’ previous company, then called Olds Motor Works, objected and threatened legal action on the grounds of likely confusion of names by consumers.[1] Olds then changed the name to his initials. Olds Motor Works soon adopted the popular name of its vehicles, Oldsmobile (which, along with Buick and Cadillac, became founding divisions of General Motors Corporation).

The company’s name was spelled alternately in all capitals REO or with only an initial capital as Reo, and the company’s own literature was inconsistent in this regard, with early advertising using all capitals and later advertising using the “Reo” capitalization.[2] The pronunciation, however, was as a single word. Lansing is home to the R. E. Olds Transportation MuseumWikipedia

 

And now you know 🙂  Isn’t she a beauty and all ready for a lovely picnic in the park too.

 

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  1. #1 by milfordstreet on August 15, 2014 - 8:52 am

    Wow – The details of the headlamp and the wood paneling are so cool to see.

    • #2 by imagesbytdashfield on August 15, 2014 - 9:05 am

      This was a serious prize winner and the smiles on the owners were almost as bright.

  2. #3 by marcus dilano on August 15, 2014 - 12:24 pm

    Great blog post! Love the images and the history behind this vehicle.

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